Creative Advertising
That Connects
At gotimo, our paid media service turns ad spend into predictable growth. We plan, build, and manage high-performing campaigns across Google Ads and Meta (Facebook, Instagram), combining data-driven strategy with in-house creative to reach the right audience at the right time. From precise targeting and smart budget allocation to real-time optimisation and clear reporting, we ensure every pound you spend is working hard to deliver measurable engagement, leads, and sales.
Google Ads Partnership:
How We Build High-Performing Campaigns with Google’s Dedicated Team
At gotimo, we don’t just “set up Google Ads and hope.” We work closely with a dedicated team at Google to plan, build, and manage campaigns that are structured for success from day one. This partnership gives our clients a clear advantage: campaigns that align with Google’s best practices, take advantage of the latest features, and are built to scale as your business grows.
How we work with Google to plan your campaign
Before we spend a penny, we invest time in strategy:
Discovery & goal setting
We start with a deep dive into your business, your offerings, and what success looks like. Are you after more leads, more sales, higher brand visibility, or a specific action on your site? We define clear KPIs up front so every part of the campaign is optimised toward the right outcome.
Keyword & audience research
Our team conducts thorough keyword research, analysing search volume, competition, and intent. We map out which keywords and search queries are worth targeting and which to avoid. We also plan your audience strategy, including remarketing, custom segments, and in-market audiences where relevant.
Campaign architecture planning
We work with Google’s dedicated team to design a campaign structure that’s clean, scalable, and aligned with Google’s recommendations.
Building your Google Ads campaign with Google’s support
Once the strategy is locked in, we move into build mode:
Campaign setup & configuration
Our team builds your campaigns in Google Ads with precision:
- Accurate geo-targeting and scheduling
- Bidding strategies aligned to your goals (e.g., maximise conversions, target ROAS)
- Ad extensions and assets fully implemented to maximise real estate and CTR
Creative & message development
We write compelling ad copy that speaks directly to your audience’s needs and pain points. Our in-house creatives design any necessary visuals for Display or Video ads, ensuring they’re on-brand and optimised for each format.
Landing page & conversion optimisation guidance
We don’t just send traffic anywhere. We review your landing pages and provide clear recommendations (or work with your web team) to ensure they’re:
- Relevant to the ad message
- Optimised for speed and mobile
- Structured to drive the desired action (form fill, purchase, call, etc.)
Managing and optimising your campaign over time
Launching the campaign is just the beginning. Our ongoing management ensures it continues to perform and improve:
Real-time monitoring & performance tracking
We keep a close eye on key metrics: impressions, clicks, CTR, conversions, cost per conversion, ROAS, and more. We use Google Analytics and Google Ads data together to get a full picture of performance.
Continuous optimisation
Our team regularly:
- Refines keywords and negative keywords to reduce wasted spend
- Tests new ad variations and headlines to improve CTR and quality score
- Adjusts bidding strategies and budgets based on performance data
- Optimises audience targeting and remarketing lists
- Tweaks ad scheduling and geo-targeting to focus spend where it works best
Regular reporting & insights
You’ll receive clear, regular reports that show:
- What’s working and what’s not
- How spend is being allocated
- Which keywords, ads, and audiences are driving results
- Actionable recommendations for the next phase
Social Ads as a Service
Reach your audience where they spend the most time
With our comprehensive social media advertising services, we turn Meta platforms into predictable lead and sales engines for your business.
We plan, build, and manage targeted campaigns across Facebook and Instagram, optimising for both engagement and conversion. From the outset, we focus on:
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Precise audience targeting – using demographics, interests, behaviours, and custom audiences to reach the right people
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Creative that converts – in-house ad design and copy tailored to your brand and your audience
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Smart budget management – allocating spend where it performs best and scaling what works
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Real-time optimisation – continuous testing and refinement to improve performance and lower cost per result
Our team handles everything from campaign setup to ongoing management, ensuring your ads deliver measurable impact and maximum return on your ad spend.
Frequently Asked Questions
How does the process work?
We begin with a discovery phase to understand your business, audience, and campaign goals in detail. For Google Ads, we build the campaign structure and strategy in close alignment with Google best practices, making sure everything is set up to attract the right searches. For Meta ads, we create the ad concepts, copy, and visuals in-house, combining strategy and creativity to produce campaigns that stand out and connect with your audience. Once everything is approved, we launch the campaign and continue to optimise it based on performance.
How much do you charge?
We charge a percentage of your ad spend to manage your Google Ads or Meta campaigns. This includes all creative design work, along with a one-off £500 setup fee.
How long will the whole process take?
Typically, it takes around two weeks to get everything fully set up and ready to launch.