Jonathan Orchard
Founder
Founded in 2026 by Jonathan Orchard, gotimo was created to help business owners take the lead in their local markets, and to help larger brands win nationwide. With over two decades of experience in marketing, Jonathan has spent his career helping local businesses build visibility, trust, and growth through smart, measurable strategies that deliver real-world results.
Before launching gotimo, Jonathan worked extensively within the financial services sector, including long-term collaboration with the Lifetime network—part of Quilter, one of the UK’s leading financial advice networks. His deep understanding of local marketing and business development inspired the creation of gotimo: a platform designed to support any business owner with the ambition to become the local leader in their industry and community.
Beyond his work in marketing, Jon is also the founder of The Cambridge Hamper Company. Additionally, he runs the popular blog, Things to do in Cambridge. When he’s not immersed in marketing, Jon enjoys cycling and spending quality time with his family in Norfolk.
Ed Crawford
Operations & Delivery Director
Behind every high-performing marketing campaign is a robust operational engine. As gotimo’s Operations & Delivery Director, Ed ensures that engine runs perfectly every single day. Ed stepped into the role in 2026, armed with 16+ years of specialised experience leading cross-functional teams and scaling operations inside fast-paced B2B SaaS environments.
At gotimo, Ed leverages his deep expertise to build reliable service frameworks that prioritise client success and structured onboarding. His focus is simple: taking the heavy lifting out of marketing execution so our clients can stop wasting work hours on tasks outside their comfort zone and focus entirely on growing their business.
Outside of work, you’ll usually find Ed in the workshop tackling a new woodworking project, out on the trails mountain biking, walking the dogs in the countryside where he lives or taking part in a spot of clay pigeon shooting. He’s also a proud (and busy) parent, spending weekends supporting his children as they pursue football, dance, and rugby.
Joel Beckett
Head of Production
Joel has spent more than 30 years working in the creative industries as an actor, director and voice artist, building a career around communication, storytelling and human connection. Alongside his work on screen, stage and behind the camera, he has developed extensive experience in marketing, filmmaking, photography and creative strategy.
Today, Joel helps businesses, leaders and teams communicate with greater clarity, develop stronger ideas and create meaningful connections through coaching, facilitation and creative thinking.
Abigail Cowell
Head of Creative Services
Abigail joined gotimo as the UX and web design wizard, making all your online design dreams come to life. She will use her expertise and creativity to work wonders on your website.
Abigail is a digital design master, working her way in the UX world and understanding what’s best for the user’s experience online. She has been a designer for the past 10 years, working for all kinds of industries and getting to know the design world inside and out. She will happily tell you whether or not your website is user-friendly and accessible. She is passionate about making the digital world an accessible place for all and making everyone’s life easier. She loves to be creative and open-minded to all ideas.
In her spare time, she keeps herself fit by going to the gym and going on long walks. She loves cats, has two of her own (Alan and Nathan) and so we happily talk about them. She is deep into geek culture, and loves playing video games, Magic The Gathering and Dungeons & Dragons.
Elsa Peacock
Head of Social
Elsa joined gotimo as our Head of Social Media. Known for her bold creativity and strategic flair, she brings real impact to clients’ social media campaigns — regularly creating viral content that drives engagement and brand awareness.
Elsa’s energy is infectious, and her ideas spark fresh thinking across the team.
Outside of work, she loves spending time with her family and balancing home life with her passion for influencer culture, making her both a powerhouse professional and an inspiring, down‑to‑earth presence on our team.
Sam Taylor
Head of SEO
Sam has become a specialist who gives SEO a personality. As gotimo’s Head of SEO, he blends technical expertise with creativity, making search optimisation something both clients and audiences connect with.
With a Master’s degree in Film, Sam channels his storytelling background into creating data-driven, engaging digital strategies that deliver real results. Beyond SEO, he’s multi-skilled — an animator and visual creator who designs dynamic ad campaigns and striking digital assets that bring ideas to life.
Outside of work, Sam enjoys making music on his keyboard, gaming, and adding to his growing collection of vinyl records.